GOING DEEPER THAN THE BUZZ: AMBROSIAL, TOO CLASSY TO BE YOUR AVERAGE YOGURT

Since 2014, AMBROSIAL has been the sponsor of reality shows, like Running Man China and The Voice of China, which has gained increasing popularity among Chinese consumers.

At the same time, the brand has attracted a large number of sports fans as it signed Cristiano Ronaldo(last year) and David Beckham(this year) as ambassadors.

Staying aware of the global pandemic, the brand revealed the new claim and signed David Beckham as the ambassador in May: “Renew 2020, Be with AMBROSIAL”. Inspired by Beckham's spirit of perseverance and indefatigability in his football career, AMBROSIAL encourages consumers to regain confidence when facing difficulties in daily life: “Be strong, Be hopeful, Be energized.”