HEINEKEN IN UEFA X F1 ACTIVATION


Heineken has brought together two of its global sporting partnerships in an activation celebrating both the 1000thFormula 1 Grand Prix and the visit of the UEFA Champions League Trophy to Shanghai.

UEFA Champions League stars Luis Figo, Xabi Alonso and Clarence Seedorf joined F1 legend Nico Rosberg and current F1 star Pierre Gasly to surprise fans at The House of Roosevelt in the Chinese city.

Both sets of stars took part in a showcase of Chinese sports, centred on the ancient Chinese football game of Cuju.

The UEFA Champions League Trophy arrives in Shanghai as part of a six-country UEFA Champions League Trophy Tour Presented by Heineken in 2019.

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