Forever Beta enlists Eric to join a cast of betting mates for the campaign. After a competitive pitch process, BetBull has appointed Forever Beta as their lead creative agency.
To kick off their partnership, a betting ménage à trois is about to hit the UK as BetBull and Forever Beta team up with Eric Cantona in the brand’s first through the line campaign.
For BetBull, betting on sport shouldn’t be a cold financial transaction, it should be about the social element to the betting experience, allowing people to connect with like-minded players and fans.
So, to promote this unique approach to betting, Forever Beta have created the brand’s first ever TTL campaign running across radio, TV, BVOD, cinema, social and digital channels alongside bespoke content partnerships with popular platforms JOE and Talksport.
To bring some star quality to the campaign, Forever Beta enlisted Eric Cantona to join a cast of charismatic betting mates in their cheeky TV spots. A footballing great, fans will see him in a whole new light as the deadpan star of a series of comedy skits.