Visa Inc. (NYSE:V) today unveiled a partnership with iconic former footballer Didier Drogba for its ‘Where You Shop Matters’ initiative, that is championing and supporting small businesses (SMBs) around the world while encouraging people to shop local. As the Official Payment Services Partner for Africa Cup of Nations (AFCON) 2021, Visa and Drogba will continue to partner to inspire and ignite excitement around one of the world’s most watched football tournaments, taking place in Cameroon in January 2022.
